About

Services

Brand and Identity Design

Visual identity design

Verbal identity documentation

System design and implementation

 

Publication Design

Content and editorial support

Conceptual and structural design

Publication execution and oversight

Production management

 

Environmental Design

Signage and wayfinding design and strategy

Environmental and exhibition graphic design

Production management

Strategic Planning

Project/opportunity definition

Brand definition

Mission, vision, values planning and definition

Publishing consultation

Implementation planning

Communication planning

 

Interactive Design

Needs assessment

User research

Site map and user paths

Wireframes

Content development

Interaction template proposal

Experience

Pen and Lens Design helps innovators—their ideas can move mountains and deserve to be represented with clarity and precision—we make the complex clear, the old new, and the formless real. We’ve worked with clients such as Oceania Cruises, Hyatt Ziva and Zilara Resort Hotels, Montreat College, Trinity Christian College and more on projects including identity and branding efforts, marketing campaigns, and institutional books. We create brand identities, books, environmental graphics, and communication programs.

Statements

Why we named it “Pen and Lens”

 

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Paths to Identity: The Spectrum of Pride

 

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The Role of Confidence

 

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Critical Writing on Margolin & Morris

 

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Pen and Lens

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S. Morgan St.

Chicago, IL 60608

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872.588.5367

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Pen and Lens Design is run by me, Kaleb Dean—I’m a graphic designer with an MDes from the School of Design at The University of Illinois at Chicago. My work focuses on identity and brand design projects, informational publication design, and innovative interaction design. I am an Instructor of Design at Trinity Christian College where I teach the foundations of graphic design, typography, and interaction design. Some featured publications include Organized Salad (2017), One: (2017), Typism (2017) and Goodtype, The Book (2016).

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