When students attend an institution for 4 years in a row, there are only a few key moments and events that stand out; even fewer of those are school sanctioned events. Trollstock is an annual talent show getting its name from the school mascot, the Troll, and the widely know music festival, Woodstock. Put on by Trinity Christian College Student Activities, a student-run events organization, Trollstock is one of the most anticipated events every year.
The Trollstock 2013 design was a means to engage students in Trinity Christian College’s annual talent show by setting it apart from previous years. Carving out its own place in the students’ minds, the design goals were to get students to interact socially with the marketing collateral leading up to and during the event, negate any budget losses consistent with previous years, and make that year’s annual event unique for returning students.
To accompany the print campaign, we designed a landing page that functioned similarly to the print campaign. Students could see the show line-up, time and location. This place was where the most information was for the event.
these symbols are on the new posters, and this is the key to help decode them.
feel free to write on the posters.
let others know what you find,
and get ready for the show.