Free Design Observation & Research

Learn Design Observation and Research Strategies in UX and UI Design

Enroll for Free
Design research has come of age!
In this free mini course, students will learn the AEIOU Method of Design Observation and Research.

Hundreds of papers and books have been written about the importance of design research and how, when, why, and by whom it should be done. Organizations, and not just innovation consultancies, have adopted it, hired researchers to plan, implement and execute it, and consider it part of their product development process. Schools, and not just the method and process-oriented ones (IIT ID, Stanford, Carnegie Mellon, University of Toronto) are teaching it, and not just at the graduate level.

Designers, what does that mean for us?

In this Mini class, we'll walk through the process together before setting off to practice on our own.

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Design Observation
with Kaleb Dean
College educator with a Master’s in Graphic Design.
Because design isn’t one size fits all, design observation and research gives you the ability to work and rework the brief in new an interesting ways. With insight, designers can develop new strategies to make progress toward the goals for clients and their own projects!
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A preview of the One Month of Blog Topics for Wedding Photographers Free Download Guide
Kaleb Dean
Co-Founder, Pen and Lens

What's in this Free Course:

Intro to Design Research

Design Observation and Research

AEIOU Observation Method

BONUS: Free Template Download

Start Learning Now

Take a sneak peek into the welcome video!

Frequently Asked

How do I schedule my sessions?

Shortly after you purchase a photography coaching package, Becky will reach out to schedule your sessions over the following 6-8 weeks.

Can I purchase coaching more than once?

Absolutely! Photography Coaching packages are designed to set you up for the following quarter, so you could purchase 1-3 packages per year!

What if I’m just starting out and don’t know if I can put the money into this type of education?

This coaching program was created for people just like you. If you’re willing to put in the work on your action items each time, a lot of growth can happen in six weeks! I like to think of education in terms of how I might see a return on my investment. With three personalized sessions, we’ll be able to cover topics that will help you grow your business, and can even focus on specific revenue generating strategies to make sure you get the most for your time and money!

What if I’m not sure where to start?

We’ll explore that together on the exploration call! As long as you can identify some problems and share some dreams, we’ll find the best place to start diving in for our first session together! By the end of our time together, you’ll have a plan for what to work on next in your business so you can move forward with confidence!

I’m not sure if I have time for this?

No problem—that’s one of the topics we can cover together—making time to work on your business, not just in it! We’ll work together to set realistic goals with realistic deadlines!

Is this coaching for a specific type of photographer?

This coaching is best for wedding and portrait photographers! If your niche falls outside of that, let’s chat about whether or not this could be a good fit for you!

How do I schedule my sessions?

Shoot me an email at with any questions!
Enroll for Free

If you’re ready to have a
confident path forward in your business, this Photography
Coaching is for you!

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