Pen and Lens Design

We Design

Brands

Websites

Environments

Publications

Identities

Brands

Websites

of Influence

Belief-driven Design

At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.

We’re particularly good at

Pen and Lens Brand Design

Brand Identity Design

Whether local or global, individual or conglomerate, branding and logo design is our specialty.

Pen and Lens Website Design Services

Website Design

Building custom websites from the ground up in Webflow, tailored to every aspect of your needs and good design.

Pen and Lens Publication Services

Publication Design

Books and their content transcend time. Their design ought to do them justice.

Process

The design process has to be something more than just gilding—making something look good. From discovery to implementation, our process is time-tested, and project proven.

1

Discovery

Every design project starts somewhere and this is where we find that out. Through question-based learning, we'll discovery what really needs to be teased out.

2

Strategy

Different projects require different sets of tactics, deliverables, and development. We make sure to customize the process to your project needs.

3

Design

This is where we shine! We'll take it from here.

4

Build

With design concepts finished, we'll build out what you need to get going: brand guidelines, a functioning website you can update, a publication ready for print, and more.

5

Equip

We want to make sure that you're able to put your designs to work immediately and effectively.

Recent Design Projects

Retail

Masks by Amanda Brand Identity Design

A business can start from anywhere, even a basement, and in a pandemic.

Civic & Public

Reliable Waste Service Brand Identity

Education

Central Wisconsin Christian School Identity

Arts & Culture

Ludus et Veritas: 14/28 University Identities

Ludus et Veritas examines the graphic representation of university academic and athletic programs, investigating who these dual identities serve and how students and athletes are represented, while questioning the use and abuse of student athletes as resources.

Arts & Culture

Under the Bridge

About

At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.

Experience

Pen and Lens Design is run by Kaleb Dean— a graphic designer with an MDes from the School of Design at The University of Illinois at Chicago. The work focuses on brand and identity projects, informational publication design, and innovative interaction design. He is an Instructor of Design at Trinity Christian College where he teaches the foundations of graphic design, typography, and interaction design. Some publications include Organized Salad (2017), One: (2017), Typism (2017) and Goodtype, The Book (2016).

Pen and Lens Logo

Contact

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