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Pen and Lens Design

Marcelina's Jewelry Brand Identity Design

Belief Driven Design Services

At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.

The Design Process

The design process has to be something more than just gilding—making something look good. From discovery to implementation, our process is time-tested, and project proven.

Discovery

Every design project starts somewhere and this is where we find that out. Through question-based learning, we'll discovery what really needs to be teased out.

Strategy

Different projects require different sets of tactics, deliverables, and development. We make sure to customize the process to your project needs.

Design

Different projects require different sets of tactics, deliverables, and development. We make sure to customize the process to your project needs.

Build

With design concepts finished, we'll build out what you need to get going: brand guidelines, a functioning website you can update, a publication ready for print, and more.

Equip

We want to make sure that you're able to put your designs to work immediately and effectively.

Start a Project

Work

Marcelina's Jewelry Brand Identity Design

Fashion & Beauty

Brand Identity Design for a boutique, hand-made jewelry store.

Food & Drink

Bootsma Bookstore Cafe Rebrand

Food & Drink

A New Brand Identity for a College Restaurant, Cafe, and Gathering Place.

Trinity Identity Discovery Kit: Design Research

Whether local or global, individual or conglomerate, branding and logo design is our specialty

ArCC 10 Year Anniversary Celebration Booklet

Education

To celebrate the 10th anniversary of the Art and Communications Center at Trinity Christian College, the school commissioned a small publication from the mind of the person who help realize the building.

Akimbo Type Foundry Website

Design & Architecture

How do you design a site that's exploratory? The Akimbo Type Foundry's site tries to do that.

Notorieties

Webby Honoree
ATypI Speaker
Typewknd Speaker
Typeforce 11
STA 100
Typeforce 9
Image of Research
STA 100

Raves and Reviews

Aaron Hamstra, Owner Reliable Waste Service

Thanks to Pen and Lens Design, the company has garnered over 100 customers through their distinct brand identity. The team is highly receptive to client concerns and the internal stakeholders are particularly impressed with the team's dedication to helping the client achieve success.

See Aaron's Project
Marla, Visions EyeHealth Center

Pens and Lens has changed the way our business comes across professionally. We’ve also received plenty of comments on how good our logo is.

Read Full Review

About

At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.

Experience

Pen and Lens Design is run by Kaleb Dean— a graphic designer with an MDes from the School of Design at The University of Illinois at Chicago. The work focuses on brand and identity projects, informational publication design, and innovative interaction design. He is an Instructor of Design at Trinity Christian College where he teaches the foundations of graphic design, typography, and interaction design. Some publications include Organized Salad (2017), One: (2017), Typism (2017) and Goodtype, The Book (2016).

Contact

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