At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.
Whether local or global, individual or conglomerate, branding and logo design is our specialty.
Building custom websites from the ground up in Webflow, tailored to every aspect of your needs and good design.
Books and their content transcend time. Their design ought to do them justice.
The design process has to be something more than just gilding—making something look good. From discovery to implementation, our process is time-tested, and project proven.
Every design project starts somewhere and this is where we find that out. Through question-based learning, we'll discovery what really needs to be teased out.
Different projects require different sets of tactics, deliverables, and development. We make sure to customize the process to your project needs.
This is where we shine! We'll take it from here.
With design concepts finished, we'll build out what you need to get going: brand guidelines, a functioning website you can update, a publication ready for print, and more.
We want to make sure that you're able to put your designs to work immediately and effectively.
At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.
Pen and Lens Design is run by Kaleb Dean— a graphic designer with an MDes from the School of Design at The University of Illinois at Chicago. The work focuses on brand and identity projects, informational publication design, and innovative interaction design. He is an Instructor of Design at Trinity Christian College where he teaches the foundations of graphic design, typography, and interaction design. Some publications include Organized Salad (2017), One: (2017), Typism (2017) and Goodtype, The Book (2016).
