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Pen & Lens
Images influence our relationships, our cultures, and our lives—We create images for you.
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At Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.
The design process has to be something more than just gilding—making something look good. From discovery to implementation, our process is time-tested, and project proven.
Every design project starts somewhere and this is where we find that out. Through question-based learning, we’ll discovery what really needs to be teased out.
Different projects require different sets of tactics, deliverables, and development. We make sure to customize the process to your project needs.
Whether a new brand identity, website, or physical environment, we have the experience to work your project through a robust design practice. We've been cultivating this specialty for years, and we'd like to put it to use for you!
With design concepts finished, we’ll build out what you need to get going: brand guidelines, a functioning website you can update, a publication ready for print, and more.
We want to make sure that you’re able to put your designs to work immediately and effectively.
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Thanks to Pen and Lens Design, the company has garnered over 100 customers through their distinct brand identity. The team is highly receptive to client concerns and the internal stakeholders are particularly impressed with the team's dedication to helping the client achieve success.
See Aaron's ProjectPens and Lens has changed the way our business comes across professionally. We’ve also received plenty of comments on how good our logo is.
Read Full ReviewAt Pen and Lens Design, we maintain that images shape culture—we make the complex clear, the old new, the formless real, and the aesthetic prevalent. Through strategic thinking, sophisticated form making, and critical engagement, our transverse approach of both physical and digital methods enables us to create successful visual and brand identities, books and editorials, environmental and wayfinding graphics, and communication programs.
Pen and Lens Design is run by Kaleb Dean— a graphic designer with an MDes from the School of Design at The University of Illinois at Chicago. The work focuses on brand and identity projects, informational publication design, and innovative interaction design. He is an Instructor of Design at Trinity Christian College where he teaches the foundations of graphic design, typography, and interaction design. Some publications include Organized Salad (2017), One: (2017), Typism (2017) and Goodtype, The Book (2016).