Pricing

Brand Identity Design

Select your Brand Identity Design Package. These packages include everything you need to launch your new brand or update an existing one and start doing business looking best in class.

Starter

$995

Logo and Brand Design
2 Presentations, 1 Revision
Digitally hosted logo and brand files
Brand Sheet
Print Deliverables
Business Card Design
Digital Deliverables
Social Media Profiles
Publication
Feature on Pen and Lens social and portfolio profiles

Branding

$2,500

Logo and Brand Design
3 Presentations, 2 Revisions
Digitally hosted logo and brand files
Full Brand Guidelines eBook
Print Deliverables
Business Card Design
Letterhead Design
Envelope Design
3 Custom Deliverables (ie. Mailers, Small Brochures, Apparel, etc.)
Digital Deliverables
Social Media Profiles
9 Social Media Posts (images)
2 Social Media Brand Video Posts
(5-30 seconds each)
Publication
Feature on Pen and Lens social and portfolio profiles
Feature on penandlens.com
Implementation
Brand Training
Print Material Sourcing

Enterprise

Custom

Logo and Brand Design
3+ Presentations, 2+ Revisions
Digitally hosted logo and brand files
Printed Guidelines and Custom Web Page
Print Deliverables
Business Card Design
Letterhead Design
Envelope Design
5+ Custom Deliverables (ie. Mailers, Small Brochures, Apparel, etc.)
Digital Deliverables
Social Media Profiles
9 Social Media Posts (images) Plus Template Files
5+ Social Media Brand Video Posts
(5-30 seconds each)
Publication
Feature on Pen and Lens social and portfolio profiles
Feature on penandlens.com
Placement on major design blogs and publications
Implementation
Comprehensive Brand Training Video Database
Print Material Sourcing

Logo & Brand Design

Brand Presentations and Revisions
2 Presentations, 1 Revision
3 Presentations, 2 Revisions
3+ Presentations, 2+ Revisions
Digitally hosted logo and brand files*
Yes! Check! This is offered!
Offered!
Yes! Check! This is offered!
Brand Guidelines
Brand Sheet
Full eBook
Printed Guidelines and Custom Web Page

Print Deliverables

Business Card Design
Yes! Check! This is offered!
Offered!
Yes! Check! This is offered!
Letterhead Design
Offered!
Yes! Check! This is offered!
Envelope Design
Offered!
Yes! Check! This is offered!
Custom Deliverables
3
5+

Digital Deliverables

Social Media Profiles
Yes! Check! This is offered!
Offered!
Yes! Check! This is offered!
Social Media Posts
9
9 Posts
Plus template files
Social Media Brand Video Posts
(5-30 seconds each)
2
5+

Publication

Feature on Pen and Lens social and portfolio profiles
Yes! Check! This is offered!
Offered!
Yes! Check! This is offered!
Feature on penandlens.com
Offered!
Yes! Check! This is offered!
Placement on major design blogs and publications*
Yes! Check! This is offered!

Implementation

Brand Training
Offered!
Yes! Check! This is offered!
Print Sourcing
Offered!
Yes! Check! This is offered!

*File Hosting

All finished files will be made available via Google Drive and will remain hosted for 3 years. Files may be downloaded and stored locally or shared with company employees.

*Placement on major design blogs and publications

While we make work as if it will be and aspire to have all our work published on major design blogs, we cannot guarantee that this happens. Generally, larger clients with larger budgets are more likely to be featured, as well as work that is synonymous with contemporary design trends.

Frequently Asked Questions

What kind of files do I receive?

We deliver more files than you'll likely need! For print materials, we deliver high-resolution .jpg, .png, .eps, and .pdf files in the CMYK color mode. If a file is destined to be printed right away, we deliver press-ready work.

For digital materials, we deliver web-resolutions .jpg, .png, and .svg files in RGB color mode. If you're getting brand video files, we deliver those as .mp4 files.

We can deliver other files types upon request, like animated .gif files or .obj files for more comprehensive proliferation.

Tell me about the Social Media Images

For brand identity design, we like to design a few social media posts that help you explain your look to your customers. For many companies, its a celebration! These posts are usually graphics of the new logo and it being used in a few places.

For more comprehensive social campaigns, inquire about campaign design with us.

What are custom deliverables?

We want to make sure that you can use your brand right away and custom deliverables are our way of helping with that. That could be a small mailer piece, a sign for your new office space, a video intro for your new video series, or a number of anything. When you book branding services, we'll outline together what will be most useful for you and your brand.

What are my payment options?

You can pay online via e-check. We require a retainer before starting to work on you brand, and a final payment once your brand is complete. If you'd prefer a monthly payment schedule over the duration of the project, we can accommodate that as well!

Starter

$995

Branding

$2,500

Enterprise

Custom

Pen and Lens Logo

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